Master Google Ads (Adwords) and Google Shopping to take your business and those of your clients to the next level.
Description
**Newly launched Google Ads course 2021! My big promise to you is that once you have completed to course, you will be a master in Google Ads (adwords) and be able to set up new campaigns, restructure accounts, do keyword research, increase revenues and profit, understand KPIs, set up conversion tracking, use smart shopping and leverage automation to really take your business to the next level! If not, I'll refund you the course fee!
Recent Five Start Review - Jodi Hay
"Instructor is very thorough & provides explanations of everything to be covered. Also provides video plus written materials. I’m very excited to be doing this course."
Remember you get lifetime access and a 30 day, 100% money back guarantee!
Who am I?
I’m a Paid Search advertising specialist and expert providing personal and data driven management of paid advertising on Google, Amazon & Bing. For the last 6+ years, I’ve worked with Fortune 500 companies as well as businesses with 1000+ people in advertising agencies in various verticals from retail to software, finance, cosmetics, ed-tech, SaaS, luxury fashion and more! Ive also supported some of the most dedicated organisations in the charity sector to help drive forward their causes. My course provides all the learnings I have gathered from working in the digital advertising sector in paid search over the years to drive growth for my clients.
In the course, I will also show you my own client accounts and how I optimise them to drive revenues and profit for them at global scales, so you can also learn how to make money online with paid ads.
If you have any of the below problems, then this course will help you solve them!
Driving traffic to my site but no conversions.
Spending too much and not making a profit.
Competitors winning the ad space and Im losing out.
My account is a mess and I cant scale to the next level.
Conversion tracking isn't working properly, so Im playing blind.
People aren't pressing my ads enough - difficult to write persuasive ad copy.
Google ads (adwords) feels so overwhelming, don't know where to start!
Google are telling me to do something that doesn't seem like it's in my interest, Im wasting money.
My campaigns are targeted correctly, getting unqualified leads.
People buying very low order value goods, campaigns unprofitable.
Course Outline
Join me on a journey of discovery to take your business or expertise in Google Ads (Adwords) and PPC to the next level and win online! In the course, you’ll deep dive into the world of Google advertising and PPC, covering all the latest developments in Google advertising from foundational theory to advanced learning.
You’ll get loads of supplementary materials in writing as well as video teaching to support your learning, and I’ll also show you videos of how myself and other pros build out campaigns and implement performance optimisations on our own accounts to drive growth online!
People are online every day searching for what they need in life, and Google gives you an opportunity to capture that demand with your ads, so you can market your products or services, so your competitors don’t!
WHATS INCLUDED
16 hours on-demand video
9 articles
20 downloadable resources
Succinct and up to date – a lot has changed in last 5 years!
15 core modules and over 100 lectures
25,000 words of supportive text & diagrams - read and watch videos to support learning.
PowerPoint resources to download & print
Further support via email or Facebook
Take-home tools to manage your business of client accounts
Full lifetime access
Access on mobile and TV
You don’t need any experience to take my course, alternatively if you’re already well versed in Google ads (Adwords) then you can skip to the advanced sections where I cover the world of scripts, automations and smart campaigns.
Remember you get lifetime access and a 30 day, 100% money back guarantee!
During the course, you’ll learn:
About the foundations in Paid Search - What does that mean?
How to use Google Management tools - the ones NO ONE tells you about (hint -> Google Editor!).
How to build excellent campaigns, locally and for global expansions.
What keywords are and how to use them & what match types mean.
How to write ads like the pros to make sure people click them and they convert through A/B testing.
How to understand the Google keyword auction, keyword bidding and bidding strategies.
About the world of Google Shopping Ads and Smart Shopping!
How to leverage ads on Bing, with no extra work!
How to monitor performance such as traffic, revenues, return-on-ad-spend and more!
How to analyse your performance to drive profitability!
How to use audiences to drive growth and profitability in your campaigns.
How to implement conversion tracking and remarketing.
About the world of attribution modelling and what it means.
How to use automation and scripts to drive growth and save costs!
“Lucas Wilde’s course is very clear and helpful. This is my second Google Ads course on Udemy and it has really helped propel my understanding to the next level, and help drive revenue for my business online and increase traffic. He speaks clearly and everything is up to date which is really great, and all the written content helps clarify things as well, recommended!” – Morgan Oliver
It takes a lot of experience to manage advertising accounts on Google (Adwords), to make sure you drive growth in your business or the businesses of your clients, and to make sure you don’t waste money unnecessarily on Google.
I’ve condensed five years of professional experience to share all the insights I’ve learned along the way to help you achieve your goals and dreams online! Once you’ve completed this course, you’ll be set to launch your adverting journey online, and rest assured that you will have learned everything there is to know to be successful in the adverting world!
Thanks for taking the time to consider my course, I feel certain you will draw a lot of value from it and enjoy my teachings along the way. Click the ‘Buy now’ button and join the course risk free - You get lifetime access and a 30 day, 100% money back guarantee! See you there!
Yours,
Lucas Wilde
Course keywords: google ads, adwords, PPC, isaac rudansky, google, ads, google shopping, google editor, smart shopping, google ad, google ads certification, PPC advertising, SEO.
Google Ads are a great way to boost your brand profile, generate more leads and traffic, and gain more sales. The Google Ads platform focuses on Pay Per Click (PPC) ads, where advertisers pay per impression on an ad. PPC marketing is a tailorable, affordable form of web marketing, but to succeed, and not waste money, you must take the right approach. Typically it takes many years of experience to gain the in-depth knowledge necessary to get the most out of your PPC campaign.
With this Google Ads course, we aim to get you on the road to success faster, and as long as you are willing to put the work in, and apply our techniques and strategies, you'll be well equipped with everything you need to succeed. The strength of advertising with Google lies in its massive market reach and the ability it gives you to create highly targeted campaigns. With Google Ads you can drive quality traffic to your brand, garnered from people searching Google for products and services, similar to the ones you're offering.
To boost your reach, ads from Google often feature across other platforms, including YouTube, Blogger, and the Google Display Network. Another great feature of Google Ads is the Google Ads Analytics dashboard, which allows you to monitor the performance of your ads over time. This helps you hone the effectiveness of your Google Ads and adjust your content and target audience for a more optimal return on your investment. It's definitely worth investing in Google Ads, as even if you're ranking well organically, your results are likely to appear lower than those who have paid to promote.
WRITE GOOGLE ADS COPY THAT PEOPLE LOVE TO CLICK ON
If you want maximum click throughs, you must use copywriting strategies that evoke strong emotion and are targeted to your ideal reader. The best type of AD COPIES are short and punchy, with enough impact to arouse curiosity, or provoke a reaction. Incorporating numbers is a great way to make AD COPIES sound more specific.
CHOOSE THE RIGHT KEYWORDS
Search for words or phrases related to your products or services. The keywords you choose are used to show your ads to people. Select high-quality, relevant keywords for your ad campaign to help you reach only the most interested people, who are more likely to become your customers.
OPTIMISE YOUR GOOGLE ADS TARGETING
Targeting ads is an essential part of a successful advertising campaign. You may have designed the perfect ad, but you'll need to show it to the right people at the right time to better reach your goal. Google Ads offers different ways of targeting your ads.
LEARN NEW KEYWORD MATCHING OPTIONS
Keywords are words or phrases that are used to match ads with the terms people are searching for. The keyword match types dictate how closely the keyword needs to match with the user’s search query in order for the ad to be considered for the auction. So you could use broad match to serve your ad on a wider variety of user searches or you could use exact match to hone in on specific user searches.
USE EFFICIENTLY NEGATIVE KEYWORDS
Negative keywords let you exclude search terms from your campaigns and help you focus on only the keywords that matter to your customers. Better targeting can put your ad in front of interested users and increase your return on investment (ROI).
UNDERSTAND EVERYTHING ABOUT NEW SEARCH TERMS REPORTS
Use the search terms report to identify new search terms with high potential, and add them to your keyword list. Look for search terms that aren't as relevant to your business, and add them as negative keywords. This can help you avoid spending money showing your ad to people who aren't interested in it.
USE AUCTION INSIGHTS TO COMPARE PERFORMANCE
The auction insights report lets you compare your performance with other advertisers who are participating in the same auctions that you are. This information can help you make strategic decisions about bidding and budgeting by showing you where you're succeeding and where you may be missing opportunities for improved performance. The auction insights report is available for both Search and Shopping campaigns.
DETERMINE A BID STRATEGY BASED ON YOUR GOALS
Google Ads offers several bid strategies that are tailored to different types of campaigns. Depending on which networks your campaign is targeting, and whether you want to focus on getting clicks, impressions, conversions, or views you can determine which strategy is best for you. In this article, we'll describe how to use your advertising goals to choose your bid strategy.
IMPROVE YOUR GOOGLE PPC QUALITY SCORE
Google uses your PPC Quality Score (QS) to decide how your ad should rank. The higher your quality score, the better your position will be. This score factors in how relevant your landing page and ads are to the keywords you've selected and also assesses your expected clickthrough rate.
MAKE USE OF AD EXTENSIONS
Ad Extensions let you supplement your Google ad with one of five additional features for no extra cost. You can select from a Sitelink, Call button, Location info, or App download link, or can choose to showcase an Offer instead.
LEARN GOOGLE ADS RETARGETING
Retargeting is a way to connect with people who previously interacted with your website or mobile app. It allows you to strategically position your ads in front of these audiences as they browse Google or its partner websites, thus helping you increase your brand awareness or remind those audiences to make a purchase.
SET UP GOOGLE SHOPPING (GOOGLE MERCHANT CENTRE)
If you're a retailer, you can use Shopping campaigns to promote your online and local inventory, boost traffic to your website or local store, and find better qualified leads. To get started, you'll send us your product data with Merchant Center and create a campaign in Google Ads. Then, we'll use your campaign to create ads on Google and around the web where potential customers can see what you're selling. We call these placements Shopping ads because they appear in a different, more visual format. In contrast to a text ad, which displays text only, Shopping ads show users a photo of your product, plus a title, price, store name, and more. These ads give users a strong sense of the product you're selling before they click the ad, which gives you more qualified leads
Who this course is for:
Anyone who wants to leverage the power of PPC and paid advertising on Google Ads (Adwords) to take their ambitions online to the next level.
Business owners who want to drive traffic to their sites with Google Ads (Adwords), to increase revenues or leads.
Start-ups and budding entrepreneurs, who want to learn about digital advertising broadly and apply learnings to their goals by using Google Ads..
Corporates and marketing professionals who want a deeper understanding of Google Ads (Adwords), automations and advanced topics such as Smart Shopping.
University students who want to get ahead of the game and gain some applied knowledge and skills to set them up for success with Google Ads..
Freelancers who want to provide PPC services to their clients and learn about paid advertising using Google Ads.
Any beginner or advanced user who wants to deep dive into Google Ads (Adwords).
Anyone with a product or service that they want to sell online with Google Ads (Adwords), to take their goals and ambitions to the next level
Enjoy and get the cours
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